In your company's portfolio, there may be a hidden asset gathering dust. That brand you retired a decade ago? It could be generating significant revenue right now. Many companies sit on a treasure trove of intellectual property, viewing dormant brands as relics of the past. The savvy ones see them as untapped revenue streams. Brand licensing is the most effective way to unlock this value without the cost and effort of a full-scale product revival. Why License a Dormant Brand? Generate Pure Profit: Licensing creates revenue through royalties—money that goes straight to your bottom line with minimal operational overhead. You leverage another company's manufacturing, distribution, and marketing capabilities. Re-enter Markets at Low Risk: A licensing model allows your brand to test new product categories or geographic markets without the capital expenditure. If it's a hit, you profit. If it's not, your losses are minimal. Reignite Core Brand Value: A successful licensed product can actually boost the value and recognition of your core brand, creating a rising tide that lifts all ships. Why Partner with a Specialist Agency? The "if you build it, they will come" approach rarely works. At Brands Worth Repeating, we act as your dedicated brand evangelists and deal-makers. We have the network of vetted, qualified licensees and the expertise to negotiate agreements that protect your brand's integrity while maximizing its earning potential. The best part? There are no upfront costs to find out. We operate on a commission basis, meaning we only succeed when you do. Our mission is to prove that your old favorites are, indeed, brands worth repeating.  Have a brand in your vault? Let's discuss its potential.