Revive Legacy Brands with Brand Licensing in Deerfield Beach
BAND-AID® is a brand, not a product, KLEENEX® is a brand, not a product, XEROX® is a brand, not a product, YET, when we cut ourselves, we ask for a BANDAID®, when we need a tissue, we ask for a KLEENEX®, and when we need a photocopy, we ask for a XEROX®.
Likewise, when the consumer is in a store and they need those products, subconsciously, those Brands are on their minds and are most likely to be selected by the consumer unless price is a real concern. Whether this familiarity with these Brands is because they were the first to Brand, or whether the quality of the Product caused a word-of-mouth demand for the Brand, or whether they spent a large amount of money to promote the Brand, there is no denying that Branding is key to one’s success. But make no mistake, if they didn’t maintain consistency of quality, their success would be short lived.
We offer ICONIC BRAND TRADEMARKS as well as NEW and Newly applied for Trademarks that lend themselves to be used for Branding a wide range of products. Of course, an ICONIC BRAND TRADEMARK has an obvious ADVANTAGE with its Name Recognition over a New or Newly Applied for Trademark if it lends itself to your offerings. On the other hand, a New or Newly Applied for Trademark might represent your offerings better even though more promoting might be required to achieve success as the end result. Just because you have a GREAT IDEA for a Product or Service doesn’t mean that Someone Else couldn’t come up with a Better Identity for it, and is Willing to let you use it for a modest fee. After all, isn’t that why businesses consult advertising agencies for Branding Ideas?
Did you know that Ray Kroc didn’t originate McDonald’s®, he paid the Mcdonald Brothers $2.7 million for the rights to the company, including the Name and the Golden Arches logo? A Brand is what creates GOOD WILL, which is what adds value to a business or product and is essential to the success, transfer or sale of any business.
Harness Nostalgia to Amplify Your Brand Licensing Strategy
Unlocking nostalgia can transform your business strategy tremendously, and that is where our expertise in brand licensing shines. At Brands Worth Repeating, we specialize in reintroducing beloved names from the past, such as CINN*A*BURST, allowing your brand to tap into existing customer loyalty and emotional connections. This approach not only minimizes ramp-up costs but also enhances brand recognition, enabling faster market penetration. By leveraging brand extensions tied to trusted trademarks, you pave the way for unique product opportunities. Discover how we can help you make timeless brands resonate across generations. Contact us today to explore your possibilities.
Where Can I Find Brand Licensing Services in Deerfield Beach?
Frequently Asked Questions
If you don't see the answer you're looking for, feel free to reach out to our team any time for assistance with your inquiry.
WHY ARE NOSTALGIC BRANDS SO POPULAR?
Not every Brand is Worth Repeating, but the ones that are considered Classic, Iconic and/or Nostalgic bring out strong emotional connections with consumers. These Brands leverage instant Recognition, Loyalty and Trust, which equates to Faster Market Acceptance with Minimal Ramp-Up costs. Legacy Brands may also resonate across generations which opens up opportunities for brand extensions in the form of New Products that Capture the Trust of existing fans. Additionally, Consumers are Not the only ones with feelings, Retailers are also more likely to take a chance on a Brand that is familiar to them as opposed to a Brand they never heard of.
WHAT IS BRANDS WORTH REPEATING?
At first glance, Brands Worth Repeating is a Marketplace where Manufacturers, Distributors, Retail Outlets and Entrepreneurs can shop for Iconic Brands that Companies have invested Tens of Thousands and in some cases Millions of Dollars to Create and Advertise, Creating a Strong Demand for their Offerings and a Respected Reputation for Quality and Consistency.
Through Licensing and/or Purchase options, Brands Worth Repeating seeks out Strategic Partnerships with the Expertise and Resources to Successfully Re-introduce the Brand to the Marketplace on a National Level.
WHY DOES A COMPANY GIVE UP A BRAND THAT IS SUCCESSFUL?
Success, like Beauty, is in the eye of the beholder. Once a Brand “Catches On” and starts Generating big Numbers in terms of Sales, the Advertising lessens, the Targeted Consumer Group ages and the Sales Flatten. Since these Companies are always on the Look-Out for the Next Best Thing, If a Brand that Once Generated Tens of Millions of Dollars Falls to a Level where it is only Generating a Few Million Dollars, they Turn Their Attention to what they believe to be the Next best Thing.
We have all heard the expression “Out with the Old and In with the New!”
On the Flip Side, A new start-up would be Thrilled to “Hit The Ground Running” with a Few Million in Sales.
IS THERE AN ADVANTAGE TO LICENSING VERSUS BUYING A BRAND OUTRIGHT?
The first hurdle is whether the Owner of the Brand is Willing to Sell their Brand Outright for fear they might be throwing the Baby out with the Bathwater.
From the Licensee or Purchasers perspective, the Main Advantage to Licensing is Less Initial Output since Developing, Manufacturing and eventually Marketing a Product or Product Line all take Time and Money. Once up and running, the Licensee and Licensor might feel more comfortable reaching a Sales Agreement.
DOES BRANDS WORTH REPEATING OWN THE BRANDS THAT THEY REPRESENT?
While we do Own Several, we currently have a small circle of Brand Owners that have entrusted us to Represent their Brands as well.
WHAT ARE THE BENEFITS OF LISTING A BRAND WITH YOUR AGENCY?
Brands Worth Repeating offers a non-exclusive platform to help find a Licensee for your Brand. We will Include your Brand in appropriate press releases, host it on our Website, Include it in our SEO back end for search engines to find and only require a commission commitment if we are the ones that secure a Licensee or purchaser for your Brand.
HOW MUCH IS YOUR COMMISSION?
We do not have a set commission. After an initial consultation, if we feel that we can help you find a Licensee for your Brand, depending on our level of involvement, we can negotiate an agreed upon commission schedule. The Moral of the Story is WE DON’T GET PAID UNTIL YOU DO!
IS THEIR AN INITIAL COST INVOLVED TO LIST WITH YOUR AGENCY?
Depending on how prepared you are, it can be as little as $300 to upload your existing Brand Guide requiring no editing or we can produce a Brand guide similar to the one on our Website for an additional $1500. It will remain on our website until we find a Licensee (or you do) for no additional charges.
WHAT IF I HAVE ADDITIONAL QUESTIONS OR WANT TO DISCUSS LICENSING OR LISTING WITH YOU?
Scroll back up to the top of the Home Page and click on the “REACH OUT” button. Select the Option that Best Addresses your interest, fill out the resulting form and Click Send, a representative will contact you usually within 48 hours **If you need answers sooner, you are welcome to call 954-328-2599.**” OUR SUCCESS DEPENDS ON YOUR SUCCESS!